PP Gets Technical.
As I write, it occurs to me that WGAR has now been up and running for six months. How we let that little milestone pass by without a big fanfare I can only blame on how busy I’ve been this last month as we are forced to find new ways to promote our little project.
When we started the Facebook page, we accrued a thousand likes in a short space of time and the number continued climbing steadily. Those of you who admin on pages will know that Facebook very helpfully provide ‘Insights’ which let you know how many people are reading your posts and interacting with the page. Before Christmas I could see that what we were posting was being seen by about eighty percent of our followers.
After Christmas Facebook introduced a new algorithm the details of which I won’t bore you with and some changes to pages, meaning that less and less people saw what we were posting, whether they had liked the page or not.
Facebook have what is called Organic Reach which basically means how many people see your page updates and content by it appearing in their news feed or by them stumbling across it via their friends news feeds etc. To give you an idea of how these changes affected us, our Organic Reach dropped from about eighty percent to less than ten percent.
That’s right folks, those memes people post saying Facebook is hiding your favourite pages from you are all true!
As you can imagine, I was pretty hacked off having spent a lot of time building a following, only to find out that they weren’t seeing what we were doing unless they actively sought us out. That’s fine for our regulars who might check the page every few days, but the people who had liked us in passing would now forget all about us. I decided it was time to take all of our eggs out of the one basket and look at the other Social Media sites available.
Now, there was a time when I used to be called upon to program the video recorder for my parents (!!) and used to consider myself fairly clued up technically speaking. Those days are gone! Google informed me that WGAR needed to create a ‘Social Media Marketing Strategy’ and ‘Build Our Web Presence.’ So I’ve been reading everything I can find and taking notes – a bit like being back at school – and trying to get our little project out into cyberspace.
All this means really is that we are now on Pinterest, Flickr and Instagram and I’ve been trying to increase our Twitter followers, but it is all a bit complicated and there has been much head scratching and consulting of Google 😉
We have today purchased a domain name which is making us feel very grown up here at Pebble HQ. Put simply, www.whogivesarock.co.uk is now a fully functional website just for us. It brings proper, grown up Email along with it, (@whogivesarock rather than whogivesarock@ – there is a difference!) but this needs to be configured, so give us time to get our heads around that one…
And lastly we have decided to sell our souls to Facebook and allocate a small portion of our donations to advertising. It makes me cross to have to do it, but give them their due, it really does work as we’ve gone up by a thousand likes in a fortnight.
*Note from PP, please note this information is out of date. To keep up with WGAR please follow us.
So, that’s what has been taking up all of the time here the last week or so. Personally I’d just like to get back to painting and let the rest of it take care of itself, but that’s just not how it works any more.
Big Pebble Love to you all